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Enterogermina Purpose Campaign
In South Africa, 21 million people do not have access to clean drinking water. 1 In many isolated rural areas of South Africa pumps and tanks have run dry because of drought or maintenance issues, and the fetching of water from distant sources has become a burdensome chore. Also, the devastating floods in KwaZulu-Natal damaged water and sanitation infrastructure making the situation even more desperate.
Contaminated water can cause a myriad of health issues, such as cholera and diarrhoea. 2 Young children are particularly vulnerable to the dehydrating effects of water-borne diseases. 3
Diarrhoea is still one of the leading causes of death, ill health and disability among children younger than five. 4
Tackling the issue of diarrhoea in South Africa
Sanofi has embarked on an ambitious campaign, in partnership with the non-profit organisation (NPO), Save the Children South Africa, to reduce the incidence of diarrhoea and the deaths from diarrhoea in children under the age of 5 years.
The “Healthy Bellies, Happy Children” partnership aims to impact over 2,000,000 lives through hygiene education and improving access to safe water. Sanofi will be donating and installing water tanks to Early Childhood Development (ECD) centres and schools in KZN communities from October 2022 and rolling out education campaigns on healthy hygiene habits to children and their caregivers.
“Sanofi is committed to ensuring that no child dies of preventable disease, especially when there are effective treatments available. Diarrhoea is preventable and can be treated. Through this campaign, we hope to help to equip caregivers, parents, and teachers to reduce the risk of diarrhoea and keep their children safe and healthy," says Micah Naidoo, Sanofi Head of Consumer Healthcare.
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- Scheba, S. 2022. Viewpoint – The South African water sector: Municipal dysfunction, resistance and future pathways. Water Alternatives 15(3): 632-649, Available at: https://www.water-alternatives.org/index.php/alldoc/articles/vol15/v15issue3/676-a15-3-5/file
- World Health Organization (2022) Drinking water Fact Sheet. Available at: https://www.who.int/newsroom/factsheets/detail/drinkingwater#: ~:text=Contaminated%20water%20and%20poor%20sanitation,individuals%20to%20preventable%20health%20risks. Accessed 28 November 2022.
- Linde B. 2022. Diarrhoea in children: when to worry. Mediclinic Infohub. Available at: https://www.mediclinicinfohub.co.za/diarrhoea-in-children-when-to-worry. Accessed 6 October 2022.
- Awotione, OF, et al. 2016. Systematic review: Diarrhoea in children under five years of age in South Africa (1997-2014). Tropical Medicine and International Health 2016;21(9):1060-1070.